ATS Resume for Marketing Managers
Marketing resumes win in ATS when they include channel/tool keywords (GA4, HubSpot, Google Ads) and performance metrics (CAC, ROAS, pipeline, conversion) in Experience bullets — not just in Skills.
Role Keyword Bank
Channels: paid search, paid social, SEO, lifecycle, email marketing, content marketing
Metrics: CAC, ROAS, LTV, CVR, CTR, MQL, SQL, pipeline, revenue attribution
Tools: GA4, Google Ads, Meta Ads, HubSpot, Marketo, Salesforce, Looker/Tableau (if true)
Tactics: segmentation, positioning, landing page optimization, A/B testing, nurture campaigns
Outcomes: pipeline growth, conversion lift, CAC reduction, retention
ATS Formatting Tips for the Role
Create a Skills block with tools + channels (grouped).
Add a Performance Highlights mini-line in each role (e.g., “Owned $X budget”).
Keep acronyms expanded once (e.g., “Customer acquisition cost (CAC)”).
Bullet Examples
Increased pipeline by $X via [channel], improving ROAS to X and lowering CAC by X%.
Lifted landing page conversion rate X% through A/B testing of [headline/offer].
Built lifecycle campaigns improving activation/retention by X% and increasing LTV by $X.
Tailor in 5 Steps
Pull tool + channel keywords from the job post
Put exact tools in Skills (GA4, HubSpot, etc.)
Add 2–3 KPI metrics into top bullets per role
Mirror the job’s language (demand gen vs growth vs lifecycle)
Re-run ATS check for missing skills/tools
FAQ
Should I list every channel I’ve used?
What marketing metrics matter most on a resume?
Where do I put budget ownership?
Do ATS systems recognize acronyms like ROAS?
How do I tailor for brand vs demand gen roles?